Join us for our January 22, 2008 GAPDMA meeting:

Developing Winning Value Propositions

Featuring Amanda Setili, Managing Partner, Setili & Associates, LLC

Amanda Setili will share how the performance of global companies has been improved by understanding what their customers value, and learning how to deliver that value in a differentiated and profitable way.

Bonus speaker: Ken Westray, Director, PDMA Southern Region will speak about PDMA membership benefits.

Pre-registration for this event is required. Register Now.

Summit 2008 presentations available!

Read a write-up of Georgia PDMA's season opener.

PDMA Mission Statement

PDMA's mission is to improve the effectiveness of people engaged in developing and managing new products - both new manufactured goods and new services.

This mission includes facilitating the generation of new information, helping convert this information into knowledge that is in a usable format, and making this new knowledge broadly available to those who might benefit from it.

A basic tenet of the Association is that enhanced product innovation represents a desirable and necessary economic goal for firms that wish to achieve and retain a profitable competitive advantage in the long term.

The Georgia chapter is dedicated to sharing knowledge of best practices and building a professional community of people and organizations that have a stake in the researching, establishing, and promoting of best practices in the broad areas of Product and Services Development and Management.

At our meetings throughout the year, PDMA provides you with the opportunity to learn new ideas and approaches from world-class product and service development organizations and network with other product development professionals.